Salt & Spice

Market Research

The restaurant, Love & Salt, located in Manhattan Beach, California will be redesigning it’s website. The current website for Love & Salt design does not match the retauants rebranding. With a complete renovation of the restaurant, the owners want their digital presence to be updated as well. The redesign will consist of a name change to Salt & Spice, a new logo, and a website that fits the new vision.

Competitive Analysis:

Jame Enoteca:

The Jame Enoteca is similar to Love & Salt as it also serves Italian-American cuisine and is located in the South Bay. The website has a total of (3) three page and is more interactive with a pop-up sidebar for connectivity, however it is a one page scroll. The simplicity of the one page works very well because of how it’s designed, each section feels like its own subpage. Three of the five navigation options on top of the page are on the home-page. The menu and reservation are sub-pages. Social media buttons are accessible throughout the page and there the CTAs on the homepage, one is in the typography to engage the customer with their drinks option the other is to ask the viewer to scroll to the top of the page.

Manhattan House:

The Manhattan House website has a total of three (3) pages but seven (7) navigation options. The layout is similar to Jame Enoteca’s website, one-page style. However, unlike Jame Enoteca’s site, each section is not designed to seem like its own page. The design is heavily dependant on the color theme with minimal graphics. The logo is not consistent within the main page, but can be found in the banner of the other two pages. There are only two (2) social media options and are easy to miss.There are a few CTAs, one encourages the visitor to add themselves to the mailing list and others can be found in the “contact us” section. Multimedia on this page is confined in what could be considered the header section.

The Strand House:

The Strand House has twelve (12) internal pages and three (3) external pages. The logo is standard throughout each page and locked in the navigation bar. The design on each page is consistent and there is a heavy use of images. The footer is also consistent on all pages with two (2) CTAs, one to stay updated by subscribing to their newsletter and the other to get in touch.

Goals

  • Rename from Love & Salt to Salt & Spice
  • To have a website that's functionality and design is updated
  • Digital redesign to match in-store renovation
  • Increase online traffic - add online ordering and connectivity via social media
  • Target Audience

  • Millennial Social Media Influencers (age demographics 23 to 29 yo)
  • Food Critics (age demographics 30 to 45+)