Visual design : Strong black/red/white color theme throughout the website. The "Howlin'" logo works, the "chicken" logo used is too small and is very uneffective.
Content : Missing language options. Does have accessibility choices! "Contact" option sends me to an external link, not preffered!
“Call to action” : KEEP IT HOWLIN’
Navigation : Top Bar stays in place as you scroll down
Functionality : Very long vertial site. Noticed that the bottom of a few pages is the same photo and information. Photographs spanding the whole width create are a claustrophobic environment.
Community building (social media) : Yes! They have a FB, IG, Twitter & Yelp. They also have a "story" and "crew" page avaialble.

Goals & Target Audience

Anybody that likes chicken is our target audience
Let the community know that we are still operating and have Covid friendly options
Have the ability to change the language of the site to atleast spanish
Create a better "contact" page that doesn't link out, most likely a form
Create a better "Call to action"
Creat a better recognizable chicken logo

COMPETITIVE ANALYSIS

We are looking at the restaurants near Howlin' Ray's to see their local competition.

Visual design : Their webiste was nice and simple, great use of empty space to give each item room to "breathe". Unsure what the horn looking thing on the top right if the page is. Clicking on shows you a map and store info which does not make sense
Content : Webiste only appears to be consisting of 2 pages, the main page and the "map" page. The 3 other buttons link externally. Menu items are not clickable, terrible!
“Call to action” : None visible
Navigation : Does not have a traditional menu button setup
Functionality : It doesn't! Photos are not clickable and footer buttons send you of the the website
Community building (social media) : None, no social media or about pages

Visual design : Their website appears to be broken and I could only find their yelp. Yelp isn't aesthetically pleasing, but works!
Content : Contains customer photos and basic information of restaurant. Wish there was an about page or even a menu!
“Call to action” : None visible
Navigation : Veey Simple, Everything important is presented on one page
Functionality : Works really well, glad to see photos of actual food, nothing photoshopped!
Community building (social media) : None, no social media or about pages

Visual design : Has a nice pastel color theme that works! Slide show photos were well chosen. Menus feels like a scanned menu was just uploaded page after page. Easy to read, but feels "cheap" considering some text appears to be accidentally underlined.
Content : Home page opens on menu. Works to get to the point,feel an opportunity for a home page was missed.
“Call to action” : "OOOH LASITA!"
Navigation : only has a Menus/Catering/About page, simple and effective
Functionality : Slideshow is not clickable, but everything eles is!
Community building (social media) : Yes, a not labeled link that sends the user to Instagram. Glad it's there, don't like how it's presented.

Visual design : Simple and easy to read vertical webiste. "Featured" items are the first thing you notice and are photographed which helps make them important, really like that!
Content : Webiste only appears to be consisting of 2 pages, the main page and the "locations" page.
“Call to action” : None visible
Navigation : Does not have a traditional menu button setup, but doesn't feel like it's missing a "menu" section
Functionality : There's only 2 menu buttons, so it works? The food menu does have buttons that when clicked change the menu items displayed. Works! Glad it doesn't send me elsewhere.
Community building (social media) : None, no social media or about pages